Parents find creative ways to help their kids narrow their learning gaps

Editorial Team

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Interactive learning and free home activities are filling the holes in kids’ education brought about by COVID restrictions  

COVID-related school disruptions have educators and parents worried. Kids are in the classroom one week, then distance learning the next. It’s no wonder they are falling behind and need extra resources to plug the holes in their education. A growing number of parents are discovering that edutainment is a simple, effective solution.  

Edutainment combines learning with fun, something that’s welcome in these stress-filled times. Here are three emerging edutainment trends that are helping kids catch up in school. They’re also planting seeds for a life-long interest in learning.  

  1. Deschooling. Deschooling is a new research-driven trend in homeschooling. Basically it is the idea of letting your kid tell you what they want to learn about. Take a 15 or 20 minute break during the day and ask them to pick a topic they are interested or excited about. Then spend a little time online with them exploring around that keyword.  You’ll both learn something new, and you’ll be amazed at how a self-directed, “learning wander” can help make great memories and spark new ideas.
  2. Edutainment podcasts. This trending new genre gives kids a comedy and activity break during the day. Kids listen to entertaining, interactive podcasts that bring learning to life. One rising star on the charts (probably because it also makes grown-ups laugh out loud) is the free interactive podcast, “Who Smarted?” Created for elementary school-aged kids, it also comes with ideas for creative activities (including writing, drawing, singing) to continue the learning experience afterward. “Who Smarted?” comes from the Parent’s Choice Media award-winning creative team behind National Geographic’s Brain Games and the Netflix series Brainchild (from Pharrell Williams), so you know it’s the real deal!   
  3. Scavenger hunts. This is a fresh angle on a generations-old game. Kids work in teams (perhaps with an older sibling or  grandparent) to find items on scavenger hunt cards. Scavenger hunts get kids moving, and encourage them to practice their reading and observational skills. Encourage their creative skills by choosing clues open to interpretation (“find something made of metal,” or “find something that floats”). Printable scavenger hunt cards suitable for around-the-house and outdoors adventures are available online, many of which are free. 

Edutainment isn’t traditional online learning. Think of it as a way for grandparents and parents to get a kick out of learning something new alongside the kiddos. Parents, it’s your chance to take a break from homeschooling while kids reduce their screen time. And it’s a way for everyone to share some laughs. 

Biography: Jerry Kolber & Adam “Tex” Davis, Atomic Entertainment

When Adam “Tex” Davis and Jerry Kolber met as freshmen at NYU film school in the early 90’s , neither imagined they would one day become creative partners and co-founders of Atomic Entertainment, the best-in-class creator of premium edutainment.
But that’s just what happened as Adam and Jerry went on to create the genre-defining neuroscience and informational series BRAIN GAMES (National Geographic) and the beloved kids’ educational series BRAINCHILD (Netflix).

Before that, Jerry was one of the most sought after showrunners in the Wild West years of reality television, show running more than 100 hours of TV. He began his journey into “un-scripted” television as the line producer of the first 4 seasons of the original QUEER EYE FOR THE STRAIGHT GUY. Kolber went on to serve as the showrunner of the first tattoo series, INKED on A&E, CONFESSIONS OF A MATCHMAKER on A&E, the punk rock series NOFX: BACKSTAGE PASSPORT, Nat Geo’s GOLDFATHERS, and many others.

As for Adam “Tex”, he parlayed his comedy writing chops into a steady career as a comedy screenwriter, selling film and TV scripts/ideas to MTV, Miramax, Paramount, Fox, Universal, the CW Network, CBS, and New Line Cinema. His best known work
came as the screenwriter of the cult hit romantic comedy movie “JUST FRIENDS” starring Ryan Reynolds and Anna Faris.

It wasn’t until a decade later, with each of them leading successful parallel careers in TV and film that a chance encounter at a mutual friend’s party led to their first TV collaboration — a Food Channel show called MEAT MEN about celebrity butcher Pat LaFrieda. This led to them working together and on their next effort they received an Emmy Award Nomination for the creation and production of National Geographic’s all-time highest-rated series, BRAIN GAMES.

In the wake of this success, they formed their company ATOMIC ENTERTAINMENT and soon began creating and producing shows like THE INTERNET RUINED MY LIFE and documentary Features like 14 MINUTES FROM EARTH – about Alan Eustace’s journey to
the stratosphere using nothing but a space suit and a giant balloon.

They also forged a years-long creative collaboration with global superstar Pharrell Williams and his creative partner Mimi Valdés with whom they produced Netflix’s first original, live-action, kids science series, BRAINCHILD as well as Documentary feature HYDRATION Pharrell’s groundbreaking 2019 music festival in Virginia Beach.

In addition to the Emmy recognition, Atomic has won multiple Imagen Awards for positive portrayals of diversity, multiple Parent’s Choice and Telly Awards for family-friendly and educational series, and in 2019 received the Real Screen “Global 100” List
award in recognition of their significance to the industry.

For their latest project — Atomic has just launched its first podcast, WHO SMARTED? on the Stitcher/Midroll network, a thrice-weekly educational podcast for kids that hides the learning in the fun and helps turn curious kids into smart young adults!

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